The Next Web Conference 2017: We Were There
What do beers, burgers and techies have in common? One word: TNW.
Last week tech enthusiasts, investors and startups came together in Amsterdam’s very own Westerpark for The Next Web conference, the most important tech event in the Netherlands (no biggie). While looking like an uber cool Instagrammable music festival, TNW is a powerhouse of talent and innovation. Looking for inspiration, new contacts and insights into what other startups are up to, the Sellify team was present with its own booth in Exhibition Area 2.
We had the opportunity to showcase our newly launched white-label product, a fully integrated feature for web-shops. We want happy customers to suggest a product they love to their friends and get rewarded for it, in just a matter of clicks. Interested in implementing our technology on your e-commerce? Get in touch with us!
We have gathered here our impressions from May 18th and 19th, two days of hustling, pitching, and meeting like-minded tech enthusiasts.
Day 1 - 18.05
Rainy Amsterdam did not curb our enthusiasm for the start of TNW. At 8 am we were up and running, fuelled by far too many cups of coffee to count. Vaguely sleepy, highly caffeinated and oh so excited, everyone was busy finishing the set up of their booth, perfecting their pitches, posing for the first pictures to go live on social media.
Late morning brought us sun, and the first big crowd of TNW 2017. Finally it was time to introduce our new product and receive the first impressions, ideas and questions. After spending such a long time developing our white-label version, we looked forward to having a crowd of experts and enthusiasts to bounce ideas off each other and improve our technology. Taking shifts at our booth, we also took the time to walk around and meet other startups, making the most of the opportunity to network and plan future cooperations.
A whole world of inspirational and thought provoking talks awaited us outside of the Exhibition Area. At the Westerliefde, we sat down for a challenging workshop on growth hacking held by GrowthTribe, discussing the most innovative strategies and tools to propel growth. The digital innovation stage at the Gashouder gave us further food for thought, with talks ranging from innovation, to the current state of technology, to what Millennials are about and how to target them.
TNW was not a conventional tech conference - but a sophisticated festival for geeks, where every detail transpired coolness and passion for innovation. Stepping outside for a walk, we were surrounded by a range of colorful food trucks offering techies more than just food for the mind. From the classic Dutch fries to the country’s beloved toasties, there was something for everyone - even the cool and environmentally conscious. We enjoyed a Dutch Weed Burger, an interesting product made in NL offering a delicious meat free alternative to tasty burgers.
As the first day of TNW came to an end, the sun still shined on Westerpark. After closing our booth, it was time to unwind on the grass with a couple of beers. Startup people are never really resting, and even this relaxed setting was an occasion to keep networking and exchanging ideas. Later in the evening we took part in the Marketing Mix by Bynder, a fun-loving and fast-growing startup hosting the perfect networking event.
Day 2 - 19.05
The second and final day at TNW was all about networking, meeting other players in the tech scene and mingling. The most memorable moment for us was the Trello Q&A with CEO Michael Pryor, hosted by Atlassian. Like many other businesses, Trello is part of our daily life. It is such an easy, hassle free way to plan activities as a team, and to keep track of them. Having the opportunity to hear from the founder himself about how such a simple, beautiful business tool came to life was inspiring.
Our proudest geek moment was definitely being awarded a special Trello notebook by Michael himself, after joining the Q&A with a cheeky question. We asked Pryor how he would have explained Trello to his grandmother, to which he said “It’s like sticky notes on a fridge, grandma. But we can help you check them, and remind you to take your medicines!”
TNW closed its doors in Westerpark on a late Friday afternoon. Tired and happy, our team left with new contacts, new leads, a fresh set of ideas to apply to our products. It was hectic, exciting, inspiring and definitely an experience we look forward to repeating soon. See you in 2018!
Make sure to follow us on social media for a live feed of our future events!