Instagram TV and Instagram Lite
Instagram TV: vertical 1min+ video
Instagram is trying to destroy Youtube. Or at least get some piece of the action. Giving influencers and users the opportunity to make longer video's than the current 1 minute limit in stories. The most interesting of Instagram TV is that they use vertical video, which is not the standard today.
Facebook has quietly launched Instagram Lite. Which gives a huge potential to engage with billions of people who don't have a fancy phone and/or connection to fast Internet. At Sellify we look closely to this development as we work continuously at new ways to engage and activate your ambassadors